Blogs: Supplier News

Supplier News: Week of May 22


Jewelers Mutual Introduces LUX Digital Vault

Jewelry industry insurance provider Jewelers Mutual Group has announced that LUX Digital Vault—an app with a 15-day insurance trial that jewelers can offer customers—is now available to its waiting list and select retailers.

During beta testing of the app, Jewelers Mutual has reported that 80% of customers who purchased jewelry at a participating retailer downloaded LUX Digital Vault, leaving the store with their new jewelry insured for a 15-day period while they evaluate their specific insurance needs.

“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Mike Alexander, chief operating officer at Jewelers Mutual Group, in a statement. He said the app is a way for jewelers to serve their customers in a more meaningful and innovative way, using the tool as an added “digital gift” to enhance the retail store experience. LUX Digital Vault, which can be customized and branded for retail stores, is free for jewelers to offer or for their customers to use.

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By: Brittany Siminitz

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